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Interested in Exhibiting?

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Optometry's Marketplace at SECO™ is your chance to reach the year's largest audience of optometry
professionals. More than 8,000 of the industry's most successful ODs and AOPs scour the exhibit hall to
identify the products they will purchase to improve their practices and grow their businesses.
Optometry's Marketplace™ offers you uniquely powerful opportunities:
Generate Leads- Eighty percent of SECO attendees make buying decisions or recommend purchases for
their businesses. More than 70 percent of SECO exhibitors contract business from the show on the show
floor or within 90 days following the show.
Increase Brand Awareness- More than 70% of SECO exhibitors consider SECO the leading industry
meeting at which to exhibit and a “must exhibit” event.
Build Relationships- SECO’s loyal attendees return year after year. 22% of SECO attendees choose SECO
as the only optometry show they attend.
Get Maximum Exposure- SECO 2011 has a broad-based program for exhibitors that ensure multiple
opportunities to network with attending professionals:
•
Special Optometry’s Marketplace™ programs – daily receptions, free lunches, chances to win
great prizes, and special features like the Advanced Media Leaning Center – attract attendees to the
exhibit hall and keep them there longer.
•
Social events every evening of SECO are among scores of opportunities for exhibitors to meet
and build relationships with prospective customers.
•
SECO 2011 reserves a wide variety of promotional and advertising opportunities for Optometry’s
Marketplace™ exhibitors (for PDF, add link to promotions brochure if ready): advertising in pre-
conference attendee mailings, a variety of creative media in the headquarters and host hotels, numerous
exhibit hall opportunities, from tote bags to product demonstrations, reception and party sponsorships,
and SECO’s popular banner program.

Optometry's Marketplace at SECO™ is your chance to reach the year's largest audience of optometryprofessionals. More than 8,000 of the industry's most successful ODs and AOPs scour the exhibit hall toidentify the products they will purchase to improve their practices and grow their businesses.

Optometry's Marketplace™ offers you uniquely powerful opportunities:

Generate Leads:

  • Eighty percent of SECO attendees make buying decisions or recommend purchases fortheir businesses.
  • More than 70 percent of SECO exhibitors contract business from the show on the showfloor or within 90 days following the show.

Increase Brand Awareness:

  • More than 70% of SECO exhibitors consider SECO the leading industrymeeting at which to exhibit and a “must exhibit” event.Build Relationships- SECO’s loyal attendees return year after year. 
  • 22% of SECO attendees choose SECOas the only optometry show they attend.

Get Maximum Exposure:

SECO 2011 has a broad-based program for exhibitors that ensure multipleopportunities to network with attending professionals:

  • Special Optometry’s Marketplace™ programs – daily receptions, free lunches, chances to wingreat prizes, and special features like the Advanced Media Leaning Center – attract attendees to theexhibit hall and keep them there longer.
  • Social events every evening of SECO are among scores of opportunities for exhibitors to meetand build relationships with prospective customers.
  • SECO 2011 reserves a wide variety of promotional and advertising opportunities for Optometry’sMarketplace™ exhibitors (for PDF, add link to promotions brochure if ready): advertising in pre-conference attendee mailings, a variety of creative media in the headquarters and host hotels, numerous exhibit hall opportunities, from tote bags to product demonstrations, reception and party sponsorships,and SECO’s popular banner program.

 

Cost to Exhibit:

The rental fee for booth space is $27.00 per square foot with an applicable island charge of $250.00.

Find Available Booth Space/Exhibit Hall Floor Plan:

Click here to view floor plan with available booth space along with locations of other exhibiting companies.

Items Included Within My Exhibit Booth Rental:

  • Company listing in the Registration Brochure, On-Site Program, Map & Guide, Virtual Marketplace and the SECO Daily
  • Pre-registration attendee list
  • Identification sign at booth
  • White or light grey pipe and drape / 3’ side rails / 8’ back rail
  • Unlimited registration badges for exhibitor staff
  • Complimentary coffee and meeting space in the Exhibitor Lounge
  • An invitation to select booth space for SECO 2012 prior to public release

Carpet, furniture and utilities are NOT included in an exhibition booth rental at SECO 2011.

Aisle carpet will be Tuxedo.

Exhibiting company listings subject to print deadlines.

Exhibitor Prospectus

Click here to view the official SECO 2011 Exhibitor Prospectus.

 

 
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How To Reserve Booth Space
Reserve Booth Space
1. Click here (LINK TO VR2) to view floor plan with available booth space along with locations of other exhibiting companies.
2. Complete the Application to Contract for Exhibit Space (LINK TO APPLICATION PDF PROVIDED) and submit it to the SECO International office. Based upon availability, the preferred booth will be put on hold for 10 business days. Upon receipt of the completed Application to Contract for Exhibit Space(LINK TO APPLICATION PDF PROVIDED), SECO International will submit an invoice for the booth deposit to the exhibitor (via e-mail) as confirmation of the temporary hold.
3. Submit the original Application to Contract for Exhibit Space (LINK TO APPLICATION PDF PROVIDED) to the SECO International office, along with the deposit payment within 10 business days of making the booth space reservation.
4. Submit the remaining payment to the SECO International office by October 15, 2010.

Step #1
View floor plan with available booth space along with locations of other exhibiting companies.

Step #2
Complete the Application to Contract for Exhibit Space and submit it to the SECO International office. Based upon availability, the preferred booth will be put on hold for 10 business days. Upon receipt of the completed Application to Contract for Exhibit Space, SECO International will submit an invoice for the booth deposit to the exhibitor (via e-mail) as confirmation of the temporary hold.

Step #3
Submit the original Application to Contract for Exhibit Space to the SECO International office, along with the payment within 10 business days of making the booth space reservation.

Exhibit Space Selection Guidelines:

-       Height Restrictions

The floor plan is divided into three (3) areas of differing height restrictions starting from closest to the exhibit hall entrances and then moving away from the entrances: 8’, 16’, and 24’ respectively. Booth structures, objects within the booth, and hanging signs may not exceed the designated height restriction.

-       Aisles

There are five (5) horizontal and eight (8) vertical demarcation aisles which are illustrated on the floor plan with blue shading.  These aisles may not be merged across or obstructed by booth space under any circumstance.

-       Booth Merging 

In-line booths are 10’x10’ and may be merged vertically to create a larger booth space.  In-line booths mayonly be merged horizontally when creating an island booth space (island booth spaces are defined as booth spaces that are surrounded by aisles on all sides).  Odd-shaped booths may be combined with the adjoining booths to create an island or peninsula booth space.

Booth spaces may NOT merge across a demarcation aisle in any case.

 

 

Copyright 2010 / SECO International, LLC