Exhibit Hall Programs

There are many reasons to attend SECO 2011,

but one of the foremost reasons is because it will

feature one of the largest optometric exhibit halls in

the world. Like no other, Optometry’s Marketplace

at SECO™ combines everything optometry

professionals need to deliver the best eye care

possible and build and sustain a successful practice.

The marketplace will be in the expansive Building C of the Georgia

World Congress Center. Our hall offers over 70,000 square feet

of exhibit space where nearly 275 leading industry companies will

demonstrate the newest in ophthalmic equipment, products and

services available today. Optometry’s Marketplace at SECO™ will have

the same floor plan as in previous years, however, the new exhibit hall

will have room for even more to offer attendees.

You don’t want to miss the SECO Wine & Cheese Reception on Thursday

afternoon. It’s free to all registered attendees. In addition, lunch again will

be provided by SECO on Friday and Saturday in the exhibit hall, so that

time is not wasted in search of food or in long food court lines. When eye

care professionals need a break, they can relax in the new Network Park, a

large seating area in the front of the marketplace designed for exhibitors to

meet with clients and attendees to mingle with colleagues and friends.

You’ll want to visit Optometry’s Marketplace at SECO™ all three days,

too. Known for its incredible Prize Program, SECO will be giving away

multiple prizes in the hall each day. Everyone will have a chance to

win. While in the hall, attendees also should check out the expanded

Advanced Media Learning Center. It’s another opportunity to learn the

latest in the profession.

Please join us in Optometry’s Marketplace at SECO™ this year. It’s a

value in the industry that you simply can’t pass up. You’ll find everything

you need conveniently located in one hall, on one floor. SECO 2011 will

take “CE to the Next Degree” and will inspire all who attend!

We look forward to seeing you in March 2011!

Sincerely,

Dale L. Morris, OD

Chairman

Exhibits Committee

There are many reasons to attend SECO 2011,but one of the foremost reasons is because it will feature one of the largest optometric exhibit halls in the world. Like no other, Optometry’s Marketplace at SECO™ combines everything optometry professionals need to deliver the best eye care possible and build and sustain a successful practice.The marketplace will be in the expansive Building C of the Georgia World Congress Center. Our hall offers over 70,000 square feet of exhibit space where nearly 275 leading industry companies will demonstrate the newest in ophthalmic equipment, products andservices available today. Optometry’s Marketplace at SECO™ will have the same floor plan as in previous years, however, the new exhibit hall will have room for even more to offer attendees.You don’t want to miss the SECO Wine & Cheese Reception on Thursday afternoon. It’s free to all registered attendees.

In addition, lunch again will be provided by SECO on Friday and Saturday in the exhibit hall, so that time is not wasted in search of food or in long food court lines. When eyecare professionals need a break, they can relax in the new Network Park, a large seating area in the front of the marketplace designed for exhibitors to meet with clients and attendees to mingle with colleagues and friends.You’ll want to visit Optometry’s Marketplace at SECO™ all three days,too. Known for its incredible Prize Program, SECO will be giving away multiple prizes in the hall each day. Everyone will have a chance to win. While in the hall, attendees also should check out the expanded Advanced Media Learning Center. It’s another opportunity to learn the latest in the profession.Please join us in Optometry’s Marketplace at SECO™ this year. It’s avalue in the industry that you simply can’t pass up. You’ll find everything you need conveniently located in one hall, on one floor. SECO 2011 will take “CE to the Next Degree” and will inspire all who attend! We look forward to seeing you in March 2011!

Details:

Prize Program

The SECO prize program will award instant prizes to lucky attendees each day! For a chance to win a prize worth $250 to $3,500 each day, attendees must visit all five Destination Stations located throughout Optometry’s Marketplace at SECO™. Attendees are encouraged to visit Destination Stations each day for more chances to win instantly!

Network with Colleagues!

Network with Colleagues! Conveniently located just inside of Optometry’s Marketplace at SECO™ will be an area for attendees to network with colleagues and friends, meet with staff and vendors, review course work or take a break between classes and shopping. Park benches, tables and refreshments will be available for the convenience of each busy attendee.

Advanced Media Learning Center

Oometry’s Marketplace at SECO™ will also present The Advanced Media Learning Center (supported in part by HOYA), featuring 100 multimedia educational posters, self-assessment exams and peer comparison surveys to allow attendees to continue the SECO learning experience in the exhibit hall.

Cyber Cafe

The Cyber Café will keep attendees connected with free Internet service while away from the office with complimentary computerusage, and alert for their next course with America’s favorite beverage for purchase at the popular Starbucks® cart.

Frames from Around the World

Optometry’s Marketplace at SECO™ features thousands of frame styles, from high-end, luxury eyewear to affordable, stylish frames and sport-specific eyewear. Whether fashion-forward or retro-inspired, the looks found in Optometry’s Marketplace at SECO™ can be seen on the most recognizable faces around the world and SECO attendees will have the opportunity to bring them to their patients.

FREE Food & Events

Optometry’s Marketplace at SECO™ will host a Wine & Cheese Reception to celebrate its Grand Opening Thursday, welcoming attendees to sample complimentary wines and cheeses while shopping, networking and learning of the latest products and services offered by SECO exhibitors. This event is FREE of charge to all registered attendees.

Wine & Cheese Reception
Thursday, March 3, 4:00-6:00 PM

SECO will also host two FREE hot lunches in Optometry’s Marketplace at SECO™ welcoming attendees to mingle with friends and colleagues while grabbing their meal.

Eye Care Professional Fellowship Lunch
Friday, March 4, 12:00-2:00 PM

The SECO Exhibit Hall Lunch
Saturday, March 5, 12:00-2:00 PM